Three things I love... Metaphors ("Remix 'Collections' are like iTunes Playlists"). Stories (like Danny's PJ speed test). One-liners ("Colour management used to be just calling the lab to complain about your prints.") Words, that's all... But they make you think. They illuminate what you're saying and make it memorable. They use the familiar to explain the unfamiliar. They're gems of great price if you polish them till they shine, and really awkward if you don't. Cheers, Ian A few more from Bob Tulloch's seminar in Auckland last Wednesday: Our clients have two motivations, love and pride. We're To View More >>

Well I don't know about you, but we had a hell of a time finding a venue that had a date even remotely close to the one we wanted - and we were looking over a year in advance. Turns out corporates are booking their annual functions three or four years out, nabbing all the prime dates. We learned the importance of booking early the hard way, especially since we were planning a wedding in the peak summer season. We were after a venue that we felt cared about our wedding. So if we were shown around by a 20-something 'event planner' in high heels holding a clip-board who could only fit us in between To View More >>

And dare I say it, 'Free' is pretty popular... Danny's throwaway line got a few negative reactions ... despite Wired's Chris Anderson saying "free" is the default price on the internet. And PJ is free, right? (We explained why here.) The counter argument is that sure, we all like free stuff ... but templates save you time by utilising the fruits of other people's. And that justifies the cost. I totally agree, but still people persist in giving stuff away online. Open source software ... free reports about how to take your business online ... the list is endless. Sometimes free comes without strings To View More >>

He always found it difficult going to a new supermarket ... so he stuck with the one he had used for the last five years. He knew where the dried apricots were, and the gluten free pasta was always down the third aisle on the second shelf up. He didn’t see the need to be a supermarket slut chasing the best price on freshly dug potatoes. He felt safe. He shopped safe, and a diversion from the standard shop might be an adventurous purchase from the delicatessen's department. He liked that nothing changed except the weekly special. On holiday recently he went shopping with a friend and suddenly To View More >>

Have a range of products to buy. Good. Better. Best. Or do combo deals. Three for the price of two etc. (You'll need to create a separate "product" as the store won't let you discount.) Next tip. Danny (sales coach) To View More >>