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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Recession

Click here to watch on Vimeo. In the second half of our conversation I talk to Kristie and Brett Harkness about: • dealing with high-end clients • word of mouth • the importance of tangible products • building a relationship with venues • maintaining your business in the the recession • avoiding being a "busy fool" • changing, adapting and diversifying, and • working together as a couple – the last but not the least ;) Oh, and Brett explains why their workshops and DVD aren't for beginners or the advanced, but those in between. Cheers, Ian To View More >>

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It's not all bad out there you know! There are plenty of people doing better than ever, even considering the recession. So over the next few weeks we're bringing you a series of interviews with clients who are doing just great. We'll share their advice, ideas and opinions as they give us some insights into how they're successfully running their businesses. Here's the first. He's been recognised as one of the world's best photographers, serviced clients like the New York Times and Apple Computer, photographed celebrities such as Alec Baldwin, Amanda Peet, Isabella Rosselini and Donald Trump,  regularly To View More >>

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I'm looking forward to David Ziser dropping the other shoe in a couple of days. On scottkelby.com last week, in the first of two parts, he blogged about the "perfect storm" that he says has impacted wedding photography over the last few years. If you haven't read it you should. Factors David mentions include the Great Recession, the "Walmart Effect" – everything from consumers' ingrained cut-price mentality to the fact that "wedding photography has come to Walmart" (via the acquisition of Bella Photography by CPI Corporation). Plus of course the growth of digital photography (not just digital To View More >>

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I see the Druids are celebrating the sun at Stonehenge, but Down South 21 June is the shortest day. Not that we have much to complain about. We don't even get frosts in Titirangi (loosely "fringe of heaven" in Maori) but it's sure cold in the wind and shade. Early morning I rugged up and took the dogs down to the beach and thought that, even when the tide's out on an overcast day in Winter, life's not too bad. Hopefully it's the shortest day for the economy too. The worst of Winter may still be ahead – the moneymen (and some of us) screwed up, and the consequences are still playing out ... but To View More >>

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Not every business owner can call themselves a professional photographer. But every business owner needs to be a marketer.  Creativity lends itself quite nicely to marketing so the chances are, if you're reading this blog but don't claim to be a marketer already, you'll be quite good at it. I was reading an article by Paul Williams yesterday that made me realise this: The current economic climate is forcing every business owner (that's you) to become a marketer. The recession is a "training ground for us to hone our businesses. The difference (or benefit?) with the recession is that EVERYBODY To View More >>

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