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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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1.4 million people have seen this movie already, but don't let that stop you. A few days after selling out Boston's Symphony Hall, one of the world's best violinists went busking with his Stradivarius for 43 minutes in a DC metro station. A thousand people streamed past. A handful stopped, nobody clapped ... and he made $32. Grab a coffee and read Gene Weingarten's story in The Washington Post. He arranged the performance as "as an experiment in context, perception and priorities". Do I want to make a cheap marketing point out of this? Not really, but it makes you think. Cheers, Ian PS Sal Criscillo To View More >>

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When people contact us about their wedding, if they are doing a general search, they most often ask, 'How much to shoot our wedding?' Eventually they get around to 'What do I get?' and finally 'Are you available?' This email just came in. It says it all really.To whom it may concern,Would it be possible to be sent a full price list of your wedding packages?Thanks, Justin We all want our clients to care, because it is the caring that makes them better clients. So what are we selling? Are we selling a product at a price? Are we selling our ability to make great photographs? Are we selling our ability To View More >>

More feedback on my email, Your next album company It's hard to compete ... We've seen a massive influx of photographers from Eastern Europe charging very low prices and supplying reasonable products.I understood the impact of this EU "migration" in British hotels and restaurants, but I honestly hadn't thought about the impact on photographers (Jo and Kirsten will be shaking their heads!). Even so I feel that this kind of competition is always with us ... in one form or other. The purpose of outstanding presentation is to add value to your photography. That's why,whoever you use, your albums must To View More >>

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If you're finding this year tough, and you've said, or thought, what's wrong, I'm not doing anything different... right there may be your problem. Just as things changed when you switched from film to digital, or PC to Mac, or Nikon to Canon, things have changed with the end of the party economy... Have you heard how much the Las Vegas convention industry is suffering because it's not a good look for corporations to go there to "party" when times are tough? This is probably not the best time to be selling party souvenirs. Your work needs to be significant, worthwhile, to survive the end of the To View More >>

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We are about six weeks off having a child ... holy moley! Actually, Jo is pushing for an early arrival ... Our child will do no wrong, and it will certainly never vomit or cry inappropriately. We know this because we'll be the proud parents and our pride will blind us to our newborn's shortcomings. Or maybe it's love, not pride... Stepping down a level, our pride in our albums, the stories they tell, and their look and feel, help us to talk passionately (not blindly) about them. It's our passionate gestures and words that gives our pride a voice. It's infectious. Only six weeks!!!!!!! (or less) To View More >>

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