Katrina and Warren Williams are Auckland-based Williams Photography - and as if that's not enough, Katrina also works part time for Queensberry to support our UK and European professional clients. A few weeks ago Katrina recorded this little video to introduce our Starter Kit to professionals (it's also on our website). She does that very nicely, but what I find really compelling about the video is how she says Queensberry has transformed their business. Thank you Katrina, for being such a good customer and ambassador! We're lucky to have you. Cheers, Ian To View More >>

A little over 6 years ago I returned to my office after a meeting with staff to introduce a design audit and branding project. My phone rang and a man introduced himself and said he was from Apple. At first I thought I was being punked - all through the presentation the consultants had compared us to, and suggested we benchmark ourselves against, not our competitors, but great companies like Apple. This gentleman proceeded to tell me he was from Cupertino and that his boss was Steve Jobs. I tried to act as if I took calls like this everyday. He said they wanted to develop a premium book, and would To View More >>

Reading Dad's post about treating people as individuals reminded me of sitting in Air New Zealand's LAX lounge a few years ago. I was working on my laptop when this attractive woman sat down next to me and asked if I had the wireless login. Sorry," I said, "the wifi is playing up - you'll need a cable from the front desk". She turned her computer towards me and said, "It's OK, I have a Mac". :) "So do I, but you'll still need a cable," I said. "Look, I have to go confirm my seat - I'll get one for you." She smiled and said thank you. A few minutes later I returned and helped her get her computer To View More >>

A series about storytelling in album design. Every great story has a beginning, a middle and an end Part of what makes a story interesting is the way it's told. It pulls you in, leads you along a path of discovery and ends with a satisfying finale. I've already mentioned the importance of chronology, and I'll have more about the middle later, but what's the secret to a strong beginning and a satisfying ending? The beginning Writers spend a lot of time on their first paragraphs. They know if they don't kindle your interest they leave you cold. If you're not sure what should go on your first page To View More >>

A series about storytelling in album design. We turn the page in a wedding album… It's night time and we're at the reception. We turn another page… We're back outside the church in bright daylight! How confusing is that? Not only is the mood of the imagery completely different, the natural flow of the story is disrupted and any feeling of the 'journey' is lost. Chronology creates flow It may sound too basic to mention, but sticking to the order of the day helps make your images into a story. It also speeds up album design by predetermining the order you lay them out on the pages. Here's something To View More >>