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Every time I go out to buy something I start thinking about ... Marketing. Sorry. Anyway, a new camera is on the cards, a point-and-shoot (I'm not a photographer, OK!) I know what I want in a camera, I've done my homework and I've whittled down the list to a couple or three that all fit my criteria. They all offer me great image quality, enough control and they cost about the same. I'm not a camera brand 'fan-boy' so I'd be happy with any of them. How do I decide which one to buy? I don't know. But when I go out to buy, one of them will tip the scales in some way. Reputation, customer service To View More >>
Do you know how many people are too busy to design albums? Or are under-confident about album design? Or can't figure out the PJ alignment tools (surely not)? ;) And do you know how many people have downloaded Photojunction since we made it free? I didn't think so. But that adds up to a big market ... and you already have the templates. All you need to do is add them to the Store. Just do it. Cheers, Danny (motivational expert). There you go ... #437 ... just a few gaps to fill in. Got more? To View More >>
You can change your product listings any time, so feel free to experiment. Prices too high? Lower them. Reckon you can charge more? Raise them. Want to jazz up your blurb? Do it. Want more templates per collection? Or to include more thumbnails? Or add thumbnail images...? Well you might need to delete the old product and add a new one. But it's quick and easy and worth the effort to get it right. Next tip. Cheers, Danny (the pragmatist). To View More >>
And dare I say it, 'Free' is pretty popular... Danny's throwaway line got a few negative reactions ... despite Wired's Chris Anderson saying "free" is the default price on the internet. And PJ is free, right? (We explained why here.) The counter argument is that sure, we all like free stuff ... but templates save you time by utilising the fruits of other people's. And that justifies the cost. I totally agree, but still people persist in giving stuff away online. Open source software ... free reports about how to take your business online ... the list is endless. Sometimes free comes without strings To View More >>
Talk about your products. Tweet, Facebook, blog whatever. We're doing our bit to promote the store, but it's your job to get them to come to you. And don't just talk about your own templates. Talk about the "Photojunction Store" itself. More in the Store. The more the merrier. Next tip. Danny (social media man) To View More >>
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