A huge crowd turned up last week to the first of our two-part webinar series focused on the most critical issue facing professional photographers: how to survive and thrive in today's demanding market. But plenty more people missed it and asked us to post a recording online. So here's part one: How to sell albums (and why) Or click here to watch it full screen on our vimeo channel. Ian (Director and co-founder), Stephen Baugh (Managing Director) and Jo Newman (UK Account Manager) answer some important questions... What can my competitors teach me? How should I choose my sample albums? To View More >>

Four years in, and Suzanne Black could teach a lot of people a lot of things…especially about marketing and surviving when times get tough. I had a chat with her about what she thinks are the keys to success, how she turns 90% of her enquiries into bookings and why albums are so important to her business. Positivity is contagious. Suzanne is feeling positive right now. I haven't heard that response to a question about the state of the economy in a long time, but after chatting I've decided describing her as "positive" is an understatement... She says, “In the current climate I think it's more To View More >>

Welcome to the second interview in our series featuring clients whose businesses are thriving despite the current economic climate. Click here to read the first interview with Christian Oth. In the same year they had their first child, Chris and Darcie Siiteri started their Austin (Texas) photography business, Innovative Photography. Fifteen years later they’re still at it and doing better than ever. I gave an initially nervous Darcie an early morning call to chat about how they approach their album sales, and what they do to ensure their clients have an amazing experience and to foster relationships To View More >>

I was sitting at my desk eating Mini Dinosaurs (from the Natural Confectionery Company). I was wondering about the scope of Photojunction as a tool in our business … the list of opportunities to make money from this (very free) software. I could increase the album sale with… More pages - fancy covers - extras like flips and wings - cases - digital copies, duplicates and parent albums - press book versions. I can show some of these (like extra pages, flips and wings) in the software. Others, like fancy covers, may need help from Queensberry's swatch book. Actually press books are a huge opportunity To View More >>

Why not design your albums in Photoshop or InDesign? A lot of people do, and they're great applications – we depend on them both ourselves. A few thoughts … Adobe don't think designing your albums in Photoshop is a good idea. That's not what it's for. Adobe's page layout software is InDesign. So how much does InDesign know about wedding and portrait photographers, their workflow, their albums and their suppliers? InDesign doesn't know what DPI your lab needs, or what file type, or what size the printed layouts should be, or about bleed and trim requirements, or what colour management processes To View More >>