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SEARCH RESULTS FOR: Up-selling
I couldn't help myself ... I just had to jump in on this one. There are many reasons why photographers are coy on their pricing. They want to keep their colleagues uninformed. They don't want to frighten potential clients before they have had a chance to impress them with their own brand of personal charm, their list of awards, and the opportunity to brandish their Photoshop skills. They don't feel confident in their own pricing. We have two companies dealing with different budgets. The less expensive brand has full disclosure on the website. 65-75% of people responding to the website are booking To View More >>
The purpose of our recent survey was to get a better picture of how you're using the software, and the features most important to you. It turns out you use Photojunction to design albums for almost a hundred album suppliers that we don't even offer resources for - no wonder a third of you "always" use Remix DIY! It's also clear that unless you're one of Queensberry's clients you're most likely using PJ primarily to design and export page layouts. That's not so surprising. Getting past "page design" requires a lot of input from vendors, and unfortunately they're much less engaged with PJ than their To View More >>
My clients would not dream of paying me $4000 for an empty photo album. Nor would they pay that for a book with somebody else’s photographs in it. They wouldn’t pay me that much even if I supplied them the files to print the images themselves. My clients would pay me $5000 for a book that told a story about themselves that was beautiful, personal, and emotional. The tooth fairy only pays up on the real thing. What is a sample album? Sample albums have several jobs. The main one is to set up an expectation. An expectation of quality, style, and professionalism. Our sample album(s) are what To View More >>
Steve Sharp sent us this exceptional album to complete our series of posts with him. Steve shot Ben and Lauren's wedding in Taupo, New Zealand, a few weeks ago and designed them a 14x10 Queensberry Digital Album. The couple initially committed to a 12-page album package, but Steve presented them with a 24-page album, pre-designed in Photojunction. Steve finds that most of his clients, when presented with a larger range of page designs and images, decide to include more pages in their album than they have initially pre-committed to. Ben and Lauren have not yet finalised their album, but any To View More >>
I’m dropping my prices … people aren’t spending as much … my bookings are down … I need to go to cheaper albums … I’ve started doing shoot-and-burn … I’m worried about my income. You’ve heard the talk. Are you struggling in the face of competition, recession and demanding clients? Or do you just want to hear someone else’s take on things? As well as our usual Photojunction webinars, we’re hosting two new ones on the most critical issue facing professional photographers: how to survive and thrive in today’s demanding market. Webinar 1: How to sell albums (and why) Thurs To View More >>
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