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SEARCH RESULTS FOR: Up-selling
I’m dropping my prices … people aren’t spending as much … my bookings are down … I need to go to cheaper albums … I’ve started doing shoot-and-burn … I’m worried about my income. You’ve heard the talk. Are you struggling in the face of competition, recession and demanding clients? Or do you just want to hear someone else’s take on things? As well as our usual Photojunction webinars, we’re hosting two with Queensberry on the most critical issue facing professional photographers: how to survive and thrive in today’s demanding market. Webinar 1: How to sell albums (and why) To View More >>
Kathryn tweeted Ian about his blog post on selling to men, saying her studio actually did better with guys than girls. He asked her if she'd mind sharing with us - Nigel Just like Johannes, I read Ian's comments the other day about selling to men with great interest, because of late, we've noticed a real trend in our business: Grooms seem to like us more than brides do! While that's actually mildly alarming in one way (we don't want brides NOT to like us!), it's also a good thing. It means we don't need to worry about the grooms seeming bored, terrified, or otherwise un-engaged with us and what To View More >>
If you haven't been to the Photojunction website or blog lately, you won't recognise them. What's going on? Well, the old PJ site had to go, for several reasons. • Danny was embarrassed by it (me too). • PJ has changed so fast that a lot of the support info was out of date. • There's a bit of misinformation out there (I'll get to that). • And it's high time we came out of the closet… So here's the story: In case you don't know, Photojunction is a Queensberry project. It dates back ten years to when we first realised that any album supplier without a software solution was history (we To View More >>
There was a time when the saying was, "Never trust anyone over 30!" But hey, check out my picture – that was then and this is now. Seriously folks, we were talking to Jerry Tomko at WPPI, and I thought ... this man has so much sensible stuff to share. So Heather and I took him up to the suite, sat him down with wine and nibbles and interviewed him around a single mic. Jerry is now a valued client, but he used to work as a rep for Art Leather. Here he talks about teaching people how to sell, why to sell albums (and frames), pre-designing an album in the days before digital, and more. Don't miss To View More >>
Stock photography may be eating into commission opportunities for professionals, but some people are doing very well out of it, including Aussie photographer David Freund. I saw David online talking about iStockphoto's 10th birthday and asked him how this fitted with his wedding business. - Ian Ian Baugh from Queensberry recently posed a question to me about the role my stock photography takes in my wedding photography business. It’s not unusual to find that most wedding photographers also photograph other things. Commonly wedding photographers are also portrait photographers, some are landscape To View More >>
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