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SEARCH RESULTS FOR: Up-selling
Some time ago a client came to us seeking advice on his newly drafted wedding pricing and packages for a brochure. We did a bit of work on it which basically resulted in simplifying. We cut the word count in half, more tightly defined his packages to adhere to the good, better, best principle, helped him decide on the best way to charge for albums, and tightened up the language. Later we received this email from him: A few months ago you were kind enough to help me as I prepared my wedding documentation and pricing. I've shot two weddings since then - one using my document before you edited it To View More >>
It's that time of year when we take stock, make resolutions and ask questions ... like how can we make this year a winner? Are there too many photographers? Why do we ask our competitors for advice? What can we learn from musicians? And the big one: How much are our images worth? Sadly, that's not just about how good they are or how much time we spend on them in post-production. Our latest client newsletter is below. Let us know what you think by leaving a comment here or emailing Ian directly. Cheers, Nigel How much are your images worth? We received this present from our design consultants, To View More >>
Andrew Gardner posted a thoughtful comment on a recent post of mine in which I talked about a member of the public asking if I would sell her a Queensberry album. He's concerned that Queensberry's aim to build their brand amongst brides might turn the albums into a commodity and encourage discounting (eg "click here for cheapest QBY albums!") His thoughts probably reflect the concerns of many photographers. He says, Obviously we can't be complacent and we should always be thinking of unique and original ways to make ourselves stand out. But I have a niggling feeling that what Queensberry thought To View More >>
I was upsold to in the weekend and didn't even know it. Now that I do though, I'm ok with it. Over the last few weeks my fiancee and I have been looking out wedding bands for us both. We'd again done our homework, been put off by another raft of useless sales people and ended up where we always knew we would, with the same jeweller I'd bought her engagement ring from. I blogged about that experience a while back. An hour later I walked out of the shop with a quote for a wedding band thicker, wider, with a bigger diamond and in higher quality gold than I'd gone in thinking I wanted. Kayla made To View More >>
At weddings there are always time burglars stealing from the innocent, so we talk to our clients about how long things really take ... so we don't lose the time we need. Sometimes this means that a cunning couple will deliberately try to run us out of time because they hate having their photographs taken. We distract them by focusing on their feelings for each other instead of their feelings about photography – easy if you aren't constantly asking them to smile for the camera. One of the most guilty time burglars is the make-up artist … stealing time from the photographer to get the perfect To View More >>
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