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.. that you are selling to? I read Ian's post yesterday and thought he had some really good points, but I wanted to add to the discussion by drilling down another layer to ask, "Who is the man you are selling to?" Here are a few possibilities and I am sure you are easily able to add more (so feel free to contribute your thoughts): 1 The besot - hopelessly in love and a cinch for a big album. 2 The control freak - Needs to believe that they have choices. The choices empower them and allow them to "own the outcome". 3 The accountant - The value of the album is a number: that value equates to a certain To View More >>
Customer service edicts state that the customer is always right. Sometimes we disagree ... out of self defense. We don't like the implication that because the customer is right then we must be wrong. We defend our innocence and integrity! Step back for a moment. There is a principle in Tai Chi that states that you can use your adversary's energy on themselves. Imagine saying the customer is always right. If you stop defending yourself and ask the client for a realistic solution to their own problem (a solution that, if they were you, they would see as fair) you move away from being wrong To View More >>
"Previously we were offering albums we knew our competitors were also offering, but we’ve realised we can use the album to separate us from our competitors." That quote from Nigel's interview with the Youngrens reflects Queensberry's key message to photographers and it got me thinking... A while ago I posted about album companies in trouble – and not hitching your own wagon to dying stars. Today I'm suggesting you be wary of the latest and greatest too ;) In the US and UK markets of 2000, Queensberry albums were revolutionary because we hand-made every album to order. That meant photographers, To View More >>
There are times as photographers that we get approached by people to do a favour for them. Sometimes it is to talk at a photographic society, sometimes it is a request for help. We are happy to help people but we tell them that we work on the Genie Principle. We don't mind helping, but we don't like to be taken advantage of. We tell people that they have three wishes - only three. We remind them that they need to use those wishes well. Cheers, Johannes To View More >>
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