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I've just been dealing with a frustrated user. The abridged version... He designed an album in PJ then exported PSDs. He then flattened the PSDs and imported them into ALBUM_CO_X's software for ALBUM_CO_X to make. That is frustrating for me on all sorts of levels - mostly because I tried (and failed) to convince ALBUM_CO_X not to waste time and money developing their own album planning tool... but that's a different story. The album came back with a border around every page, about a quarter inch in from the edge. Somewhere between this client and ALBUM_CO_X's software the print files that To View More >>
Where do you start when planning a wedding? I've no idea... You'll have to ask Kayla! But one of the first things I remember was sitting down and setting our priorities. And the reason I remember is because I think it's probably one of the most valuable things we did. What I mean by 'setting our priorities' is that Kayla and I decided we needed to figure out what aspects of our wedding day were most important to us... other than the reception (the most expensive part). We each wrote down our top two priorities - things we considered deserved the most time, money and/or effort. The idea was that To View More >>
Final feedback from my email, Your next album company Unless you have someone on the ground talking to people you are never going to get the real story... That comment's from the UK, where we actually do have someone on the ground – take a bow, Jo! But Jo, a Londoner, is the exception not the rule. Most of our client support people work from New Zealand. Gino, for example, gets up really early to talk to people in North America, while Kirsten works really late to help Jo with the Brits. But it's great to meet people face-to-face, so why don't we base more people locally? First, where would To View More >>
Our UK Account Rep, Jo Newman, emailed me today: I thought you might use Mark's comments as an opportunity to talk more about our plans to XXXXXX XX XXX XXXXXXXX . [Sorry - Ed] I was a bit disappointed when I saw your second post about Mark's comments. It didn't mention marketing at all :) In fact I've had a few comments and quite a few emails talking about our brand strategy over the last few days. And Robert emailed me weeks ago saying I should be stressing branding more and pricing less: if photographers don't "foster an expectation consistent with their pricing level" they're fighting To View More >>
My friends, Keith and Maria, live in the future. Its a fact! When my clock says 7pm theirs says 7:15pm. By living 15 minutes in the future they will always be early in our world. That's the plan. When we design albums we design them for the future. We want the albums to be timeless. We keep our albums simple and try to keep away from the latest tricks. We want our albums to keep their dignity – we call it future-proofing. This is not to protect them from the people that do, or will, live in the future, but to protect them (in the future) from poor judgement in their past. Hugs Johannes To View More >>
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