In 2000, when we started doing business in North America, our representative lived in Edmonton, Canada, and our very first clients lived in Houston, Texas, and Sacramento, California. No way could Darlene drop by! It’s a good illustration of our most interesting challenge as an international supplier: getting our products into new clients’ hands for them to touch and feel, no matter where they live. Getting started is an act of faith on your part, and an act of commitment on ours. “You take the first step and we’ll go the extra mile.” It gets even more interesting when the product is new to existing clients, as has been the case with Queensberry Press. To introduce our new books and albums we’ve been giving away some major discounts. It’s cost us serious money, but it's got the product into your hands, and when we see the feedback from our clients we think it’s money well spent. And maybe we’re not finished yet… But this is one reason we won’t be there in force at WPPI and FOCUS. We can only spend the money once! Tomorrow: why Queensberry Press is cheaper. Cheers Ian