Many years ago I headed to an up-market department store to buy a gift. When I asked the person behind the counter to show me what I wanted, she replied, “It’s expensive you know”. Was she suggesting that I couldn’t afford it, or was she reflecting on her own economic situation? She should have known better. Her job was to show me the product, work with my enthusiasm and make the business she worked for better off. As a business person I’ve reflected on this incident often. I’m always reminded of it at trade shows when people look at our albums and say things like, “They're so beautiful, but my clients can’t afford these.” I’m sure that’s the case sometimes, but it’s impossible to know that … or when a women who really loves something won’t toss the budget out the window. We do it all the time. Just ask Ian ;) Best, Heather That incident happened years ago, but I've never forgotten. So even if you think it, don't say it – but don't think it either.