I know the word "networking" gets bandied about a lot. I used to roll my eyes and put in the same category as "politically correct" and "multi-tasking" but in reality it's where business is today. Once upon a time a photographer could rely on the quality of his images and word of mouth. Maybe a bit of advertising in the Yellow Pages and the odd display in the local mall. Next minute, along comes the internet and screws it all up. Suddenly you have to be on Facebook, Twitter and this that and the other. As a photographer you have a major head start at this. First, you have cool images to show people. Me, I have to write stuff, which is much harder. Just kidding. Second, every time you shoot an event you have more people wanting to look at your pictures and share them with all their friends and family. Free marketing. Third, you get to work with a bunch of other people (the florist, the venue, the dressmaker, the car hire guy etc) who would happily scratch your back if you scratched theirs. This is easy. You don't need to deviate from your usual shoot schedule, just shoot a few images for those other guys to share. They'll love you for it. More free marketing. Well, that's the theory. In fact most people put online networking in the too hard basket because it's too difficult, too time consuming or both. What they need is something to make it quick and simple. Drum-roll… That's what Workspace is about. Whether you're using it for album proofing, online sales, album design, digital downloads, it's always an opportunity to share your images and market your business. Cheers, Pete