Tupperware 'fan boys' are everywhere. Prodding the skeptical, hosting Tupperware parties, and enthusiastically trying to convince their peers of the benefits. Their argument: Once you try it, you'll understand. And most people do. The experience of using Tupperware's product is usually enough to quickly switch a sceptic's loyalties, and soon enough they'll be passionately promoting the product themselves. That's (loosely) Tupperware's business model, and you can see how it would have a snowball effect. They've built a brand around positive customer experience and word of mouth marketing.  As a result, they're different. There are a couple of lessons we can take from their approach. Nothing new, but pertinent all the same... Give your clients an amazing experience (whether it be through your service or via the products you offer) and they'll talk (that equals referrals for you). BUT you need to be different to be noticed in the first place. We can only advise you about the service part, but the product bit is the reason we're in business. Queensberry's job is to make you look amazing in a world where too often everything looks the same. Cheers, Nigel