Bob had another noteworthy one-liner in his seminar: "Gen Y is about to discover the difference between a Want and a Need." You need to understand that Bob was sharing the stage with young Danny, and there were plenty more Gen Y in the audience... I'm a Boomer like Bob, so I was fine with it, but Danny said, "I wonder whether he offended anyone?" FWIW it made me think about two aspects of "framing" your photography. Bob used certain words to describe his role (artist, historian) and what motivated his clients (love, pride). He's framing his photography as a Need, not a Want. Something they can't To View More >>

And dare I say it, 'Free' is pretty popular... Danny's throwaway line got a few negative reactions ... despite Wired's Chris Anderson saying "free" is the default price on the internet. And PJ is free, right? (We explained why here.) The counter argument is that sure, we all like free stuff ... but templates save you time by utilising the fruits of other people's. And that justifies the cost. I totally agree, but still people persist in giving stuff away online. Open source software ... free reports about how to take your business online ... the list is endless. Sometimes free comes without strings To View More >>