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SEARCH RESULTS FOR: Authenticity
No, that's not what it means. WTF stands for… Website (yours): It's hard to get people to visit, but you're in charge, it looks like you – you shape it, you own it. Twitter: Millions hang out there, there are ways to get their attention – but it belongs to someone else. Facebook: Same thing with bells on. Millions and millions of people. Awesome networking and sharing tools. But you're not in charge, it doesn't look like you're in charge, and Mr Zuckerburg gets the Google Juice not you. It's essential to hang out with people in these public places, but invite them back to your place as well. To View More >>
Like the Chinese gentleman who shared our table for Dim Sum at Aik Hoe, everyone in Penang seems to get by in at least three languages – Chinese, Malay and English. I do admire that in a person because, like most New Zealanders, I'm a monoglot. That wasn't the only reason I liked him, though. He was his own man. At 87, so he should be. Share each dish, he told us, you'll eat less and taste more. Start the day at five. Oatmeal for breakfast keeps you young – I've eaten it almost every day for fifty years. No cream or sugar. Work in your business every day [he has an electrical business with To View More >>
This post won't mean much to those of you who's knowledge of social media is limited to, "You know, Facebook and Twitter etc". But the rest of us are trying to get good at it without feeling like it consumes all our time. Anyway, I've just been asked my opinions about automation and social media. It's something I feel strongly about, and my advice is to "approach with caution". Here's why. 1. We're in the 'intimacy business', and automation is usually the the enemy of intimacy. If I skype my wife, "Hi darling – love you!", we both feel good about it. It was impulsive and heartfelt. Automate To View More >>
I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy. But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>
Listen to people talk and you'd think only two people are involved in buying an album—the bride and her mother. But what happens if the person making the decisions is the guy? How do you sell to him? Well it's been a while since I got married but I'm a guy … let me think: If the first time you think about me is when you finally realise that I'm blocking your sale, too late! You needed to start paying attention a lot earlier. But let's start at that point anyway, and work backwards… 1. If you ignore me while doing that sales job on my girl I'm probably not going to be happy. There's been To View More >>
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