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SEARCH RESULTS FOR: Business
Supported by Canon, GM Photographics are bringing their successful wedding and portrait business seminar tour to New Zealand. Graham Munro and Lauren Bootland have already enjoyed a sell out tour across Australia and are now bringing their wisdom and experience to the land of the long white cloud. There are two different types of seminar available in each city: THE MASTERCLASS: Together, Graham and Lauren will host a full day seminar full of the fundamentals of what makes a business successful in these current economic times. Tips and motivation that are actually working in many businesses right To View More >>
In business there's one thing we need to focus on constantly – our customers and their experience. It's not what I think (the business owner) but what you think (the customer). At the cafe where I got this cup of tea, the marshmallow on the saucer suggests that somebody was trying to give me a little something extra, and a good experience. But my primary desire is to have a great cup of tea. Glance around your average cafe and there's a very expensive machine to make awesome coffee. Organic, fair trade, freshly roasted beans. A barrista who's been taught how to add delight to the coffee experience. To View More >>
The Archive of Accidents that once was photography. Les Walkling describes a truth that is often forgotten in our pursuit of perfection. Editing our images to only show our best is destroying a potential archive of wedding (and family) culture. Not only do we forget but we actively discard 'the accidental archive'. In making albums we look for the best-ofs, often overlooking the incidental truths. When we are editing we discard photographs that are imperfect or that don't suit our story (this is the inevitable outcome of editing). It's a fact that vanity rules over truth, but there is something To View More >>
Are you showing people what you want them to buy? I'll bet you're not. This is important, and so simple... Why does the "business you" want to sell albums? Because they're a surefire way to create extra income from two scarce resources - your time and your wedding bookings. I just got off skype from a photographer complaining because she can't sell albums. Wants to … but can't. But look at her website, or almost any photographers' website, and how many albums do you see? Almost none. How many photographers are showing what they (want to) sell? Almost none. So what's the difference between them To View More >>
Since our re-branding last year the front flyleaf of every Queensberry album has been embossed with the new Q-mark. Why's it there? It’s simple really: to sign our work with pride and to acknowledge the craftsmanship and detailing that goes into every album we build. We're doing the same thing that you do as a photographer when you sign your work. We're branding it. Let me explain in detail what we're doing and why, because our goal is to build a brand that will support you as our clients. § Branding is primarily about getting recognised - not a "camera" but a Leica, not a "wedding album" To View More >>
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