My recent email suggested that if you can't name five things that differentiate you there is probably only one - price! Not a good look. Among the responses was this one: I'm so sick of working harder and not smarter with the middle to lower end. I want to start all over again and aim at the high end of the market with the best products and service. I have never done an album before. I made the decision to specialise in babies, children and family portraiture. I can visualise beautiful portrait albums sitting on my coffee table in the studio, but I don’t know where to start. Albums are not the To View More >>

It's that time of year when we take stock, make resolutions and ask questions ... like how can we make this year a winner? Are there too many photographers? Why do we ask our competitors for advice? What can we learn from musicians? And the big one: How much are our images worth? Sadly, that's not just about how good they are or how much time we spend on them in post-production. Our latest client newsletter is below. Let us know what you think by leaving a comment here or emailing Ian directly. Cheers, Nigel How much are your images worth? We received this present from our design consultants, To View More >>

"Previously we were offering albums we knew our competitors were also offering, but we’ve realised we can use the album to separate us from our competitors." That quote from Nigel's interview with the Youngrens reflects Queensberry's key message to photographers and it got me thinking... A while ago I posted about album companies in trouble – and not hitching your own wagon to dying stars. Today I'm suggesting you be wary of the latest and greatest too ;) In the US and UK markets of 2000, Queensberry albums were revolutionary because we hand-made every album to order. That meant photographers, To View More >>

Forget about boxing, here are the Queensberry Rules for photographers! 1. Outstanding presentation adds enormous value to your photography. 2. Using the same albums as everyone else reduces the value of your photography. Ask anyone in the street how much a stack of prints is worth, or a disc of images, or a slideshow. Everyone's been to the mini lab, or burnt a disk, so the answer is, "Not much". What you're paying for when you hire a professional, of course, is their time, skill and artistry. Focusing on the presentation takes nothing away from that. It simply places the photography in a To View More >>

How much is an experience worth? (Contains a movie plot spoiler...) If I said to you, "Yeah, in the end the shark gets it," would you still go to the Jaws movie? I could tell you there was blood, pretty girls, lots of really stupid people in boats and a very big angry shark. It could never match the experience, just spoil it. What is that experience worth? Apparently it was worth $260,000,000 in the US alone. If you give your clients a good experience, what is it worth? What is it worth when they tell their friends? I can't tell you enough how valuable the experience of you is to the Bride and To View More >>