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I daren't start this blog with 'In my day ... things were different!' In my day 'We' were the difference ... we were the new generation biting at the heals of 'the old guard'. There was always going to be a new generation coming in to replace what we did. Several things happened in the wedding industry when I was starting up. People started looking for images that were less formal and more photojournalistic, and people started asking for their negatives. Enter Generation 2.0, invigorated and empowered by the digital revolution. Camera makers have made it easier for our audience to be better aligned To View More >>
In my posts a couple of months back about album marketing I suggested that you need an entry-level price that doesn't scare people. That prompted Darlene to tell a good story... "If a bride has a Mercedes budget and your prices start at Ford, she won't even come look at you. I've seen that in action with some of my clients. "One guy from a rust-belt town was charging $1500-3000. He told me, 'I can't sell your albums – they're too expensive and I can't get $5000 for a wedding round here'. "I told him he'd be surprised to learn, then, that one of his competitors (20 minutes away) was using To View More >>
I'm looking forward to David Ziser dropping the other shoe in a couple of days. On scottkelby.com last week, in the first of two parts, he blogged about the "perfect storm" that he says has impacted wedding photography over the last few years. If you haven't read it you should. Factors David mentions include the Great Recession, the "Walmart Effect" – everything from consumers' ingrained cut-price mentality to the fact that "wedding photography has come to Walmart" (via the acquisition of Bella Photography by CPI Corporation). Plus of course the growth of digital photography (not just digital To View More >>
The New Year is a great time to stop, take a look around, absorb what you've achieved, and focus on what the year ahead offers. I've just done the absorb bit. Gone back and had a look at what we've posted over the past year. I found some really great stuff I'd forgotten about! No doubt you've forgotten or missed some of these posts too so over the next few days we'll bring you our favourite posts of 2008. There's not much of a criteria - just posts that really stood out to us. I hope they do to you too. We'll start by engaging your senses. Today we've picked a couple of really interesting interviews, To View More >>
As I am sure you've seen, the Photojunction welcome screen got a bit of a makeover recently. I thought it might be worth a few minutes of your time to review it. The News tab has been added and if you are like many users, you might just quickly flip to the Recents tab and ignore it. But expect the content to change regularly, and take a minute every now and then to check out the links. The content will help you learn a bit about the websites and connecting with the Queensberry and Photojunction teams. Next, we have the Recent tab. Based on conversations with many Photojunction users, this is everyone's To View More >>
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