Four years in, and Suzanne Black could teach a lot of people a lot of things…especially about marketing and surviving when times get tough. I had a chat with her about what she thinks are the keys to success, how she turns 90% of her enquiries into bookings and why albums are so important to her business. Positivity is contagious. Suzanne is feeling positive right now. I haven't heard that response to a question about the state of the economy in a long time, but after chatting I've decided describing her as "positive" is an understatement... She says, “In the current climate I think it's more To View More >>

It's not all bad out there you know! There are plenty of people doing better than ever, even considering the recession. So over the next few weeks we're bringing you a series of interviews with clients who are doing just great. We'll share their advice, ideas and opinions as they give us some insights into how they're successfully running their businesses. Here's the first. He's been recognised as one of the world's best photographers, serviced clients like the New York Times and Apple Computer, photographed celebrities such as Alec Baldwin, Amanda Peet, Isabella Rosselini and Donald Trump,  regularly To View More >>

Hello Dears! I saw this on Twitter recently: If Photojunction was a human I'd punch it in the face! Danny wrote back, Actually we are human - how can we help? The nice man apologised - because he was a nice man, and because we don't often abuse real people (unless they're partying outside our bedroom window, that is, or cutting us off at the lights). I've told my lovely boys and girls not to take this too personally…but if I could give you a wee bit of advice: If you're frustrated, getting twitchy on Twitter makes you feel better but it doesn't solve the problem. I bet you won't believe me, To View More >>

I couldn't help myself ... I just had to jump in on this one. There are many reasons why photographers are coy on their pricing. They want to keep their colleagues uninformed. They don't want to frighten potential clients before they have had a chance to impress them with their own brand of personal charm, their list of awards, and the opportunity to brandish their Photoshop skills. They don't feel confident in their own pricing. We have two companies dealing with different budgets. The less expensive brand has full disclosure on the website. 65-75% of people responding to the website are booking To View More >>

I got reminded today that I haven't mentioned the follow-up to David Ziser's "perfect storm" post, which I recommended a few weeks ago. You can find Part 2 here. It's interesting reading and I hope you check it out. David's saying that, despite all the factors working against professional photography you're not doomed! There's light at the end of the tunnel. But quality and service aren't enough, so what does it take to succeed? Quite a lot really: "…product innovation, responsiveness to the client, studio-client “stickiness”, product diversity, creative marketing, full understanding of To View More >>