When Kayla and I were planning our wedding we decided... We'd rather pay someone to design and assemble our invites than do it ourselves. We'd rather pay our photographer a travel fee and have him sort out his own travel. We'd rather pay a wedding co-ordinator to run things on the day. That's us shifting the responsibility ... taking the easy route ... spending more than necessary. Whatever. But during that period, our time was worth more. Managing the process as opposed to doing it ourselves left us with plenty more time for the things we really wanted, or needed, to focus on. How valuable is To View More >>

Michael and Anna Costa have been touring the US over the past few months sharing their secrets at PUG conferences and events. We're their preferred album supplier so we designed an 18x12 Duo for them to take on tour. The objective was to demonstrate the value of differentiation: how great presentation can help you stand out and build your studio profile. So how did it go? We received this note from them: "I wanted to tell you the album is drop dead gorgeous. The hundreds of people that saw it absolutely loved it! It couldn't have got a better response.   "There’s just nothing quite like a Queensberry To View More >>

We owe a big thank you to all the people who completed our survey recently. We had a great response, and we thought you'd like to know the outcome. There were two major surprises, as you'll see. 1. We listed all the vendors whose resources we distribute, and asked you to tell us which companies you use. People named an average of two companies each, and some people named several. 2. Over a third named Queensberry as one of their suppliers, but the first big surprise was that 40% of respondents wrote in the name of a company whose resources we don't offer. In fact we discovered that PJ is used To View More >>

.. that you are selling to? I read Ian's post yesterday and thought he had some really good points, but I wanted to add to the discussion by drilling down another layer to ask, "Who is the man you are selling to?" Here are a few possibilities and I am sure you are easily able to add more (so feel free to contribute your thoughts): 1 The besot - hopelessly in love and a cinch for a big album. 2 The control freak - Needs to believe that they have choices. The choices empower them and allow them to "own the outcome". 3 The accountant - The value of the album is a number: that value equates to a certain To View More >>

My recent email suggested that if you can't name five things that differentiate you there is probably only one - price! Not a good look. Among the responses was this one: I'm so sick of working harder and not smarter with the middle to lower end. I want to start all over again and aim at the high end of the market with the best products and service. I have never done an album before. I made the decision to specialise in babies, children and family portraiture. I can visualise beautiful portrait albums sitting on my coffee table in the studio, but I don’t know where to start. Albums are not the To View More >>