Our UK Account Rep, Jo Newman, emailed me today: I thought you might use Mark's comments as an opportunity to talk more about our plans to XXXXXX XX XXX XXXXXXXX . [Sorry - Ed]  I was a bit disappointed when I saw your second post about Mark's comments.  It didn't mention marketing at all :) In fact I've had a few comments and quite a few emails talking about our brand strategy over the last few days. And Robert emailed me weeks ago saying I should be stressing branding more and pricing less: if photographers don't "foster an expectation consistent with their pricing level" they're fighting To View More >>

What is it that our clients are paying for? Photography? (But what does that mean) Entertainment? (Couldn't afford the clown for the party) Documentation? (Recording content for a historical document) Memories? (Least we forget) Glamorisation? (See, the bride can look glam with the right dress, makeup, hairdo, and some photoshop!) Impressionism? (To impress the neighbours) Fairytaleism? (Living the dream) Then you might ask, what are each of these worth in the final package? It would be an interesting exercise to give each a percentage value. And then think about those percentages, and ask yourself To View More >>

More feedback on my email, Your next album company It's hard to compete ... We've seen a massive influx of photographers from Eastern Europe charging very low prices and supplying reasonable products.I understood the impact of this EU "migration" in British hotels and restaurants, but I honestly hadn't thought about the impact on photographers (Jo and Kirsten will be shaking their heads!). Even so I feel that this kind of competition is always with us ... in one form or other. The purpose of outstanding presentation is to add value to your photography. That's why,whoever you use, your albums must To View More >>