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SEARCH RESULTS FOR: WPPI
[caption id="attachment_7050" align="alignleft" width="200" caption="Musée 10x7 dark tan; photography and page layout design by Johannes van Kan"][/caption] If you read my Musée story recently, you’ll recall it ended with a cliff-hanger … but it turned out well. You may remember we’d made an album featuring Christian [Oth's] images, but he'd never seen it. We were nervous. Well we finally did catch up, and he loved it. Then Johannes [van Kan’s] album of Virginia and Richard’s wedding won at WPPI. You can view his complete album on Youtube (no audio) or Vimeo (recommended: this is the To View More >>
In 2000, when we started doing business in North America, our representative lived in Edmonton, Canada, and our very first clients lived in Houston, Texas, and Sacramento, California. No way could Darlene drop by! It’s a good illustration of our most interesting challenge as an international supplier: getting our products into new clients’ hands for them to touch and feel, no matter where they live. Getting started is an act of faith on your part, and an act of commitment on ours. “You take the first step and we’ll go the extra mile.” It gets even more interesting when the product is To View More >>
Our first Northern Hemisphere show was in Birmingham UK in 2001, when we shared a booth at FOCUS with the Guild of Photographers. We did so well we decided to fly solo at WPPI the following year. Our first time in Vegas! At that first show I turned up late on Day One because of a minor drama back home. It was amazing. Our little team (with an Aussie customer in support) were red-faced and practically shouting to make themselves heard to photographers piled up like driftwood round our booth. We had a blast for three days, heading back to the Casino in the evenings for a quiet drink in the din of To View More >>
Click here to watch on Vimeo. We first met Justine at WPPI in 2003, and she's been a good friend ever since. Last year she saw our new Musée there, and I'm pretty sure she really liked it! Given that so many people shake their head in disbelief at the idea of selling a product in this price range, I just had to ask her about its place in her business. She talks to me about how to succeed as a high end studio; where the business comes from; the importance of networks and word of mouth; her secret weapon (her Mom!); how she presents herself to clients; how she prices and sells Musée (what she To View More >>
I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy. But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>
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