Why are some photographers more successful than others? In part it's their level of confidence. Or anxiety. Picture the anxious photographer preparing for a pre-wedding consult. Setting out coffee and cakes in the studio. Grateful someone got past the email stage. Anxious to finalise the booking … And not wanting to push their luck! They know the bride's looking for a cheap photographer and a cheap album … or a good photographer and a DVD! The most important thing to her is her BUDGET. The confident photographer starts by assuming the most important thing to the bride is her WEDDING. She sets To View More >>

Many photographers include albums in their wedding packages but you'd never know it! On their websites they'll say they sell them - they may even say how much they cost - but they won't actually show what they look like. We strongly believe that to be successful you need to show people what you want them to buy. Sarah Vivienne from the UK is someone who does a great job of it. These photos are from her blog: On her blog Sarah photographs and discusses her albums with detailed product shots and insight into the design process. I recently spoke with her and this is what she had to say: "I find To View More >>

Jennifer from Nova Photography recently changed over to a Workspace hosted site. We had a quick chat with her about the process and why she made the switch.  Tell us about yourself and what you do! I'm a Scot/Kiwi, having lived equally on both sides of the globe, I'm a wife and a mother as well as custom portrait photographer! I love to work with families and especially love pregnancy and newborn shoots. Nothing is more amazing to me than creating everlasting memories for my clients and providing them with timeless portraits to look back on and treasure forever! I am also moving in to birth photography To View More >>

No, that's not what it means. WTF stands for… Website (yours): It's hard to get people to visit, but you're in charge, it looks like you – you shape it, you own it. Twitter: Millions hang out there, there are ways to get their attention – but it belongs to someone else. Facebook: Same thing with bells on. Millions and millions of people. Awesome networking and sharing tools. But you're not in charge, it doesn't look like you're in charge, and Mr Zuckerburg gets the Google Juice not you. It's essential to hang out with people in these public places, but invite them back to your place as well. To View More >>

Are you showing people what you want them to buy? I'll bet you're not. This is important, and so simple... Why does the "business you" want to sell albums? Because they're a surefire way to create extra income from two scarce resources - your time and your wedding bookings. I just got off skype from a photographer complaining because she can't sell albums. Wants to … but can't. But look at her website, or almost any photographers' website, and how many albums do you see? Almost none. How many photographers are showing what they (want to) sell? Almost none. So what's the difference between them To View More >>