Yesterday we packed for a tradeshow we're about to attend in Australia. One of the things I enjoy about packing is browsing through our sample albums as we work. Not often are there so many in one place. Looking through them all yesterday got me pretty excited about my own album. I was reminded that there's something quite special about seeing something you're buying in the flesh. Just as you may use a crafted slideshow online, to show off your work to prospective clients in the hope they'll come in to book, a (real) sample album has some serious pull when you're face to face. Sending clients To View More >>

Think of the best stuff you ever had. The best meal, the best coffee, the coolest shoes, the wittiest tee-shirt ... a fantastic book store, those amazing heirloom tomatoes. The people who provide you with amazing stuff are obsessive. Yes, they want to sell you something, but it's their obsession that drives them and makes them outstanding. There's a lot of obsessiveness in a beautiful album too, from the photography and design to the printing and binding. Every now and then we remind the obsessive people who work at Queensberry that our business is "not about the albums". Sometimes we remind photographers To View More >>

Who do we hope will read our Bride Book? Your clients! Our Bride Book is designed to drive business your way and add value to your photography. We currently include two books with every album we sell. Here’s how we suggest you use them. Don’t give them to the bride and groom Yes, we include books with each album, but they’re not for that happy couple ... they’ve already purchased. Take them out of the box and use them to book more weddings and more albums. When they book with you, give couples a copy to take home They’ll have something beautiful to confirm the value of Queensberry albums, To View More >>

I am so proud of this from Ross Grieve (a UK-based Kiwi photographer) because it's Queensberry to the core. I'm sure Jo is too. When Ross's photos arrive we'll feature the album on our consumer blog. - Ian [caption id="attachment_7424" align="alignleft" width="150" caption="Ross & his idea guru"][/caption] Last year our Queensberry Account Manager, Jo (or our idea guru as I like to call her), suggested we get a Duo sample to have something unique in the studio. Now the thing I like about Jo: she is not a sales person, she is someone who is there to help you and your business. With that in To View More >>

Johannes's not bothered by our branding - Ed. We have made it an important part of our branding effort to be associated with the right suppliers ... by association we maintain and even improve our credibility. We emphasise why we use Queensberry  albums when we talk to people, and are able to prove it in the presence of their (Queensberry's) branding. One difference between our Queensberry album and our neighbour's one is that we also brand it with our company logo. This is unique to us. We also apply our own creative processes to the imagery. We have a Moda Fotografica look that is completed To View More >>