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Our first Northern Hemisphere show was in Birmingham UK in 2001, when we shared a booth at FOCUS with the Guild of Photographers. We did so well we decided to fly solo at WPPI the following year. Our first time in Vegas! At that first show I turned up late on Day One because of a minor drama back home. It was amazing. Our little team (with an Aussie customer in support) were red-faced and practically shouting to make themselves heard to photographers piled up like driftwood round our booth. We had a blast for three days, heading back to the Casino in the evenings for a quiet drink in the din of To View More >>
Welcome to the second interview in our series featuring clients whose businesses are thriving despite the current economic climate. Click here to read the first interview with Christian Oth. In the same year they had their first child, Chris and Darcie Siiteri started their Austin (Texas) photography business, Innovative Photography. Fifteen years later they’re still at it and doing better than ever. I gave an initially nervous Darcie an early morning call to chat about how they approach their album sales, and what they do to ensure their clients have an amazing experience and to foster relationships To View More >>
In my posts a couple of months back about album marketing I suggested that you need an entry-level price that doesn't scare people. That prompted Darlene to tell a good story... "If a bride has a Mercedes budget and your prices start at Ford, she won't even come look at you. I've seen that in action with some of my clients. "One guy from a rust-belt town was charging $1500-3000. He told me, 'I can't sell your albums – they're too expensive and I can't get $5000 for a wedding round here'. "I told him he'd be surprised to learn, then, that one of his competitors (20 minutes away) was using To View More >>
Most of the albums we make are now printed and bound by us, but the guys from Front Room have chosen a road less traveled – Self-Mount Digital albums. There are pluses and minuses to DIY but (strictly from our own point of view) it sometimes feels… a little distant. We never get to see what goes into those books! But Front Room buy a lot of albums, so we thought we’d ask them to share. Recently they ordered a two volume 15x12 Rose Buckram set. Which is great for everyone: the clients obviously loved the images, and the studio's made a nice sale (and had 40% discount on the second cover). To View More >>
Photojunction ran an interesting post a day or two ago. Danny referenced a report from theweddingreport.com that spending on wedding photography in the US may be in decline. It prompted Sonya to mention anecdotal reports that UK photographers, also, may be in for a rough ride for a while – bookings down etc. Yes, times may be tougher next year. If they get tough for you, we’re concerned and sympathetic. Bad stuff happens in business, and if you’re affected, we are too. But... Don’t sabotage your long-term business in order to survive! What do I mean? Queensberry has always stressed the To View More >>
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