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The industrious PJ developers have certainly been busy. They've just posted another new beta that builds on the last release, v1.26. Put them together and we have a transformation. Ever since we first released Remix we've been asked to simplify and streamline the workflow, and we believe we've done that here. As you can see from the screen shot, album set-up has been transformed - reduced to a single screen that can gather up all the information an album vendor needs to make your album (click on the images to see them full-size). This particular screen shot is to order a Queensberry, but the options To View More >>
1.4 million people have seen this movie already, but don't let that stop you. A few days after selling out Boston's Symphony Hall, one of the world's best violinists went busking with his Stradivarius for 43 minutes in a DC metro station. A thousand people streamed past. A handful stopped, nobody clapped ... and he made $32. Grab a coffee and read Gene Weingarten's story in The Washington Post. He arranged the performance as "as an experiment in context, perception and priorities". Do I want to make a cheap marketing point out of this? Not really, but it makes you think. Cheers, Ian PS Sal Criscillo To View More >>
Our UK Account Rep, Jo Newman, emailed me today: I thought you might use Mark's comments as an opportunity to talk more about our plans to XXXXXX XX XXX XXXXXXXX . [Sorry - Ed] I was a bit disappointed when I saw your second post about Mark's comments. It didn't mention marketing at all :) In fact I've had a few comments and quite a few emails talking about our brand strategy over the last few days. And Robert emailed me weeks ago saying I should be stressing branding more and pricing less: if photographers don't "foster an expectation consistent with their pricing level" they're fighting To View More >>
Tupperware 'fan boys' are everywhere. Prodding the skeptical, hosting Tupperware parties, and enthusiastically trying to convince their peers of the benefits. Their argument: Once you try it, you'll understand. And most people do. The experience of using Tupperware's product is usually enough to quickly switch a sceptic's loyalties, and soon enough they'll be passionately promoting the product themselves. That's (loosely) Tupperware's business model, and you can see how it would have a snowball effect. They've built a brand around positive customer experience and word of mouth marketing. As To View More >>
There are two rather nice new features in the update we've just released. First, as I said yesterday, you can now specify a page size and design digital (un-matted) albums for vendors who don’t actively support PJ Remix. Second, you'll find the first expression of our Collection Builder. Display a Group, Collection or Folder in the Event window ("filter" them if you wish). Then click on the "More" button at the top of the screen and try "building a collection" (click Yes, No or Skip). Don't miss the count at the bottom left of the screen which shows how many images are left to decide upon. Hit To View More >>
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