Three things I love... Metaphors ("Remix 'Collections' are like iTunes Playlists"). Stories (like Danny's PJ speed test). One-liners ("Colour management used to be just calling the lab to complain about your prints.") Words, that's all... But they make you think. They illuminate what you're saying and make it memorable. They use the familiar to explain the unfamiliar. They're gems of great price if you polish them till they shine, and really awkward if you don't. Cheers, Ian A few more from Bob Tulloch's seminar in Auckland last Wednesday: Our clients have two motivations, love and pride. We're To View More >>

Bob had another noteworthy one-liner in his seminar: "Gen Y is about to discover the difference between a Want and a Need." You need to understand that Bob was sharing the stage with young Danny, and there were plenty more Gen Y in the audience... I'm a Boomer like Bob, so I was fine with it, but Danny said, "I wonder whether he offended anyone?" FWIW it made me think about two aspects of "framing" your photography. Bob used certain words to describe his role (artist, historian) and what motivated his clients (love, pride). He's framing his photography as a Need, not a Want. Something they can't To View More >>

You've probably got it that I'm a Seth Godin fanboy. Every day I get my daily dose of something to think about. Posting about the digital revolution in our industry reminded me of this quote. It's from a very long post about the music industry, but it'll bounce ideas round your head: "The new thing is never as good as the old thing, at least right now. "Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late.  Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. To View More >>

In 25 days I get married. I’ve known my beautiful fiancée, Kayla, for over 10 years, dated her for over five and we've been engaged for one. We’ve been through some tough times together, shared plenty of good ones and believe that the heart of marriage is the relationship we create. I don’t consider myself uber romantic, funny, sensitive, or wealthy. But Kayla thinks otherwise. And that’s part of why I love her. I’m not a wedding planner or a photographer, just a normal guy in love, getting married … who happens to work at Queensberry. As you'd expect the photographers we work with To View More >>

As a soon-to-be groom, here are a few questions I've asked myself while looking through some photographer websites... How do I know whether I can afford you if you don't give me an indication of how much you cost? How do I know whether I can use you if you don't tell me where you are? How do I talk to you if you don't give me your phone number or email address? Couples looking for a photographer want to know whether you're a possibility or not. And if you are... we want to talk to you (not fill out an online contact form and wait for your reply). Why frustrate us by hiding the precise information To View More >>