I don't like long posts, and I'm always at Ian and Nigel to keep 'em brief so I apologize. This recent post prompted Ken to comment and me to respond with this, my longest ever... Ken asked whether our industry's main challenge wasn't "crap photography" but competitors with stupid pricing, for example, "2 photographers, hi-res images and Queensberry with 60 images for £1500." Ken suggested that people like that shouldn't last in business but they keep coming back... So I presume that if in fact they're surviving, they're probably a high volume, low margin outfit - possibly with healthy post-event To View More >>

More from Mark Miller: Press books - I agree with everything you say. At Focus I had a great conversation with Danny who suggested that 'everyone' did digital, ie it was commonplace with suppliers but that Duos were the really unique albums. I agree. Aren't QBY digital albums really just a fancier, more expensive press-book? Again, that's not meant to be insulting, I'm just trying to add to the conversation. FWIW, I've stopped offering digital albums (other than mini copies) and will move to a Duo only offering for next season. No offence taken. I love our digital albums, and so do many of our To View More >>

Photojunction ran an interesting post a day or two ago. Danny referenced a report from theweddingreport.com that spending on wedding photography in the US may be in decline. It prompted Sonya to mention anecdotal reports that UK photographers, also, may be in for a rough ride for a while – bookings down etc. Yes, times may be tougher next year. If they get tough for you, we’re concerned and sympathetic. Bad stuff happens in business, and if you’re affected, we are too. But... Don’t sabotage your long-term business in order to survive! What do I mean? Queensberry has always stressed the To View More >>

Not every business owner can call themselves a professional photographer. But every business owner needs to be a marketer.  Creativity lends itself quite nicely to marketing so the chances are, if you're reading this blog but don't claim to be a marketer already, you'll be quite good at it. I was reading an article by Paul Williams yesterday that made me realise this: The current economic climate is forcing every business owner (that's you) to become a marketer. The recession is a "training ground for us to hone our businesses. The difference (or benefit?) with the recession is that EVERYBODY To View More >>

These articles are about strategies to combat the recession. I ended my last post by posing the question on everyone's lips: what happens if my bookings drop? You'll need to have read my previous post to make sense of what follows, but to recap, based on the numbers in the graphic below, if I get 30 wedding bookings and average $5000 per job my income is $71k. If I could get 40 bookings I'd make $114k, even if my average dropped to $4600. All good, but what happens if I can only get 20 bookings? The answer is my income drops to $28k! I could still achieve my $100k income goal with just 20 weddings To View More >>