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This is an important message if you send us layered PSD files. If any of the layers have reduced opacity what you see on screen may NOT match the print - unless you check an obscure preference box in Photoshop’s Colour Settings. In this post we'll tell you what to do about it, and why. In Color Settings’ Advanced Controls you should CHECK the box, “Blend RGB Colors Using Gamma” (as in the graphic). Leave the value set to 1.00. This is considered ‘colorimetrically correct’ by Adobe and will match our settings in the Lab. This check box affects the way that RGB colours are blended and To View More >>
A couple of weeks ago I posted about aggravating business policies and touch points, and asked readers to tell us about the things we do that's frustrating! We received three comments. One I've mentioned already, and the other two also raise important issues. Katherine (not her real name) emailed her account manager to say she doesn't like Photojunction. More important, she doesn't like feeling pressured by Queensberry into using it. She feels that if QBY were truly customer focused she wouldn't feel this pressure and could continue in the way that's suited her perfectly for the last seven years. To View More >>
I read Ian's post on the Kodak Carousel and immediately wanted to put my hand up .... (a sling back to the days of discipline at a Catholic school). I'm probably stating the obvious but I felt the message was SO important that it deserved emphasising. Yes, I understand the business side of the message but there was this other thing that became important too. The post has a video clip from Mad Men, a sublime tv program about an advertising agency in the States in the 60's. It's about the launch of the Carousel .... Forgetting the wonderfully clever pitch, the ability to turn an electromechanical To View More >>
At the seminar I mentioned recently the presenter prefaced anything that might sound critical with, "I know this doesn't apply to you, but..." So, I know this doesn't apply to you, but... Tony Bramley had this to say about Johanne's last post: "There have always been crap photographers. Even in the days of film our old lab used to tell us of terrible exposures etc. "It's just there are more of them with digital cameras who think they can do a professional job in a very amateur way. If they don't know their trade and tools they are not professionals. As a printing company as well as an album To View More >>
My last post said that press books are great but they’re everywhere. "And that's the problem." Someone here was a bit concerned about me saying that. "Won't it put you offside with a lot of photographers?" Maybe. Although if you disagree I hope it's something to think about rather than get upset about. But the fact that many people do disagree is a good thing, at least for us and our clients. If our albums were everywhere they'd have no value. To you or to us. For example see the comments here. Does presenting your imagery in press books trumpet your high-end quality to the market? I don't think To View More >>
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